The modern web is so much more than just text, images and videos. In fact, it’s packed with various interactive solutions that provide a great way to enrich the web browsing experience. In this article, I’ll try to shed some light on a few solutions that I find particularly interesting. In this first article, I will focus on plugins and features that are great additions to property marketing websites.
The primary solution I’d like to describe is custom interactive maps. The idea is to turn simple, boring site-plan imagery into more usable and user-friendly content, which could enhance the customer journey through the development.
The basic features of a map like this are, for example, zooming, panning and fullscreen, but there’s a lot more to it.
Markers, regions and pop-ups
A site plan can contain markers displayed on it, just like on Google Maps. Moreover, regions can be created which allows various mouseover and mouseclick actions over certain map areas. After a region or a marker is clicked, a custom action can be launched (most likely a popup with some information). I’ve implemented this feature on one of the FPCG clients website. Every building has a customised pop-up with a short description, an image and a button leading to the home details page.